BP CEO Tony Hayward is going to start running ads of his apology on national television. The cost of this venture is money that could be going towards the remediation of the Gulf of Mexico and the poor folks who live on its shores. We already know they are sorry. Just in the words of our president “Plug the damn hole!”

The only way that BP is going to solve this issue is if they start working on a time machine. Here’s some ideas BP to get you started: